Brighton Street Style @ What We Wear – London Fashion Week Men
This was a show the BSS boys had been quite excited about since we have been fans of Tinie Tempah since the Wifey Riddim days. This show was a presentation of his What We Wear line and it was titled ‘Bring Your Game’.
The venue was awesome, at the Old Truman Brewery in Shoreditch which had a Basketball Half-court with side benches and mock changing room. The presentation was innovative and just fun to be honest, with a lively atmosphere and the models moving and changing around a lot and of course there was DJ putting out some bangers.
The line included a mix of street wear and casual wear and showing it off whilst playing basketball was a great way to show case the range’s versatility and what it would be like to wear it. What was really great to see was a diverse range of fabrics in use that could be used in everyday garments.
The collection also collaborated with the luxury eyewear brand Cutler and Gross and even converse for the shoes. With the huge rise in luxury sports wear and street wear we can really see What We Wear continuing to grow and being a big player in the UK fashion scene.